| Initiative Name | Zero Poverty - P4 Policy |
| Launch Date | Ugadi, the Telugu New Year (March 30, 2025) |
| Vision | Part of Swarna Andhra-2047 under 'Padi Sutralu' (Ten Principles) |
| Objective | Eradicate poverty in Andhra Pradesh by 2047 |
| P4 Model | Public, Private, People Partnership for sustainable and inclusive socio-economic development |
| Key Focus Areas | Housing, sanitation, 100% tap water connections, LPG connections, reliable power supply, rooftop solar incentives, high-speed Internet, entrepreneurship opportunities |
| Beneficiary Model | Bangaru Kutumbam (Golden Families): Underprivileged families receiving financial aid, mentorship, and resources |
| Contributor Model | Margadarsis (Guides/Wealthy Contributors): HNIs, Telugu diaspora, and well-off families supporting Bangaru Kutumbams through financial aid, mentorship, and infrastructure development |
| Chief Minister's Statement | N. Chandrababu Naidu urged the top 10% wealthy individuals to support the bottom 20% underprivileged population |
| Government's Role | Identify Bangaru Kutumbams using data analytics, policy framing, and monitoring; no involvement in financial transactions |
| Margadarsis' Role | Select families via P4 platform, provide financial help, mentorship, education, or business support, ensure transparency |
| Financial Mechanism | Families self-report needs on P4 platform, funds verified by public entities, transactions conducted through P4 platform |
| Priority Families | 20 lakh most deprived families prioritized for adoption by Margadarsis |
| P4 Society | Formed at State, district, Legislative Assembly constituency, and village secretariat levels |
| Key Stakeholders | Public representatives, government officers, industry leaders, philanthropists, CSR heads, civil society organizations |
