| Key Aspect | Details |
|---|---|
| Event | Zomato appoints Shah Rukh Khan as new brand ambassador. |
| Campaign | "Fuel Your Hustle" - emphasizes hard work, consistency, dedication. |
| Objective | Link food as fuel for ambition and perseverance. |
| Target Audience | Individuals and communities valuing persistence and food as motivation. |
| Marketing Channels | TV commercials, digital campaigns, print ads, outdoor activations. |
| Key Zomato Representative | Sahibjeet Singh Sawhney, Marketing Head. |
| SRK's Relevance | Aligns with Zomato's mission due to his relentless work ethic. |
| Expected Impact | Strengthen Zomato's brand as a support system for hustlers. |
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