Understanding the Kasturi Cotton Bharat Initiative
| Aspect | Details |
|---|---|
| Program Name | Kasturi Cotton Bharat |
| Objective | Traceability, certification, and branding of Indian cotton |
| Launch Date | Formalized on 15.12.2022 |
| Budget | Rs. 30 crore (Rs. 15 crore from Trade & Industry Bodies) |
| Collaborators | Government of India, Trade Bodies, Industry |
| MoU Signed Between | Cotton Corporation of India (GoI, Ministry of Textiles) and The Cotton Textiles Export Promotion Council |
| Key Technology | QR-based certification and Block-chain technology |
| Traceability | End-to-end traceability and transaction certificate via Block-chain platform |
| Microsite | Developed with QR code verification and Block Chain technology |
| Operational Level | National level |
| Promotion | National and international platforms |
| Stakeholders | Entire Indian cotton value chain, including Andhra Pradesh |
| Empowered Entities | Ginners across India, including Andhra Pradesh |
| Registered Ginning Units | 343 modernized units (including 15 from Andhra Pradesh) |
| Certified Bales (Andhra Pradesh) | About 100 bales certified under Kasturi Cotton Bharat brand |