Tata Communications and World Athletics: A Five-Year Broadcasting Partnership
| Aspect | Details |
|---|---|
| Agreement | Tata Communications signs a five-year agreement with World Athletics. |
| Commencement | Starts from the Tokyo World Championships. |
| Role | Tata Communications will serve as the host broadcaster. |
| Key Events | - World Athletics Indoor Championships in Nanjing (2025) |
| - World Athletics Relays in Guangzhou (2025) | |
| - World Athletics Road Running Championships in San Diego (2025) | |
| Objective | Enhance global coverage and viewer experience with immersive content. |
| Strategic Emphasis | Dhaval Ponda (Global Head of Media & Entertainment Business) highlights |
| readiness to meet evolving viewer demands. | |
| Market Response | Share price increased by 2% post-announcement. |
| World Athletics | - Governing Body: World Athletics |
| - Headquarters: Monaco | |
| - Key Events: World Championships, Diamond League, Continental Cup, etc. | |
| - Role: Sets rules, promotes sport, and ensures fair play globally. | |
| - Broadcasting: Partners with organizations like Tata Communications. |