Swiggy Launches 'Snacc' for 15-Minute Food Delivery
| Aspect | Details |
|---|---|
| Event | Swiggy launches 'Snacc' app for 15-minute food delivery. |
| Launch Date | January 7, 2025 |
| Location | Select areas in Bengaluru, Karnataka |
| Key Features | - Delivers snacks, beverages, and meals within 15 minutes. |
| - Collaborates with brands like Blue Tokai and The Whole Truth. | |
| - Operates independently from Swiggy's main app, with centralized hubs. | |
| Competitors | Zomato: 'Blinkit' with 10-minute delivery ('Bistro'). |
| Zepto: 'Zepto Cafe' with 10-minute delivery. | |
| Magicpin: 'magicNOW' with 15-minute delivery piloting in major cities. | |
| Regulatory Concerns | - NRAI alleges potential unfair competition favoring private-label products. |
| - NRAI may approach CCI for scrutiny. | |
| Market Impact | Swiggy and Zomato's stock fell by up to 3.6% on January 10, 2025. |