Shri Shivraj Singh Chouhan Launches Nayi Chetna 3.0 Campaign to Combat Gender-Based Violence
| Summary/Static | Details |
|---|---|
| Campaign Name | Nayi Chetna - Pahal Badlaav Ki (3.0) |
| Launch Date | November 25, 2024 |
| Launch Location | New Delhi |
| Key Figures | Shri Shivraj Singh Chouhan (Union Minister of Rural Development and Agriculture & Farmers' Welfare), Smt. Annpurna Devi (Union Minister of Women and Child Development), Shri Kamlesh Paswan, Dr. Chandra Sekhar Pemmasani (Ministers of State for Rural Development) |
| Campaign Duration | One month, until December 23, 2024 |
| Organizing Body | Deendayal Antyodaya Yojana - National Rural Livelihoods Mission (DAY-NRLM) |
| Slogan | "Ek Saath, Ek Awaaz, Hinsa Ke Khilaaf" (Together, One Voice, Against Violence) |
| Objective | Raise awareness of gender-based violence, encourage community action, empower local institutions, and provide support systems for victims |
| New Initiatives | Inauguration of 227 Gender Resource Centers across 13 states |
| Government Participation | 9 Ministries/Departments involved, including Ministry of Women and Child Development, Ministry of Health, Ministry of Home Affairs |
| Focus Areas | Awareness, empowerment, economic independence, legal support, zero tolerance for violence |
| Rural Focus | Special focus on rural India; 49% of women lack control over income, 32% feel opportunities are limited due to gender inequality |
| Empowerment Approach | Grassroots empowerment through Self-Help Groups (SHGs) under DAY-NRLM |