RuPay Launches 'Link it, Forget it' Campaign During IPL 2024
| Aspect | Details |
|---|---|
| Event | RuPay introduces the 'Link it, Forget it' campaign during IPL 2024. |
| Collaboration | National Payments Corporation of India (NPCI). |
| Objective | Raise awareness about RuPay credit cards integrated with UPI. |
| Creative Agency | DDB Mudra Group. |
| Advertisement Strategy | Features humor and relatable scenarios; includes personalities like Shankar Mahadevan. |
| Consumer Engagement | Encourages adoption of RuPay credit cards linked to UPI for convenience. |
| Quotes | - Ramesh Yadav, CMO, NPCI: Highlights convenience and technological advancement.- Rahul Mathew, CCO & Executive Director, DDB Mudra Group: Emphasizes behavior-changing aspect through storytelling. |
| Call to Action | Consumers urged to request RuPay credit cards from banks and link them to UPI apps like BHIM. |