Rajasthan Government Launches New Influencers Policy for Social Media
| Aspect | Details |
|---|---|
| Announcement | Rajasthan Government launched the Nav Prasarak Policy for social media influencers. |
| Objective | To disseminate welfare schemes and programs to the masses, aligning with Deen Dayal Upadhyay's Antyodaya concept and PM Modi's vision for poor welfare. |
| Policy Implementation | Introduced by the Department of Information and Public Relations. |
| Categories | Two categories for influencers: Category A (1 lakh+ subscribers/followers) and Category B (7,000 to 1 lakh subscribers/followers). |
| Selection | District level: One Nav Prasarak per category. Divisional level: Two from Category A, one from Category B. |
| Mentorship | District Information Officers will act as mentors, monitoring their work. |
| Skill Development | Department to assist influencers in content creation, video-audio editing, SEO, social media management, and branding. |
| Social Media Engagement | Nav Prasaraks to upload one post daily on at least two social media accounts (Facebook, X, Instagram, YouTube) related to state welfare schemes. Also, share/repost government posts to promote programs. |
| Budget Context | Announced in the revised budget for the fiscal year 2024-25. |