Rajasthan Launches Mobile Veterinary Units and 1962-MVU Chatbot Service
| Aspect | Details |
|---|---|
| Scheme Name | Mobile Veterinary Units (MVUs) Scheme |
| Launch Location | Rajasthan |
| Key Initiative | 1962-MVU chatbot service for tele-consultancy |
| Chatbot Number | 9063475027 (WhatsApp-based service) |
| Call Centre | 1962, operational for six months |
| Funding | BFIL (subsidiary of IndusInd Bank) under Corporate Social Responsibility (CSR) |
| Animals Treated | More than 41 lakh animals in the last one year |
| Publicity Campaign | - 10 lakh SMS to livestock farmers- 180 digital wall branding- Audio publicity via e-rickshaw and tempo- Distribution of 7 lakh pamphlets- Signage in 100 veterinary hospitals- Key-chains, calendars, and other promotional materials |
| Objective | - Provide medical services to livestock owners at home- Increase access to MVU scheme- Expand and strengthen service usage- Bring transparency and efficiency via digital and AI technologies |
| CSR Overview | - Corporate Social Responsibility (CSR) is a self-regulating business model for social and environmental impact- India mandates CSR under Section 135 of the Companies Act, 2013- Applies to companies with net worth ≥ ₹500 crore, turnover ≥ ₹1,000 crore, or net profit ≥ ₹5 crore- Most countries have voluntary CSR frameworks, except Norway and Sweden, which transitioned from voluntary to mandatory |