| Category | Details |
|---|---|
| Initiative Name | FCM Pink Drive |
| Launch Date | 17th November to 30th November 2025 |
| Objective | Combat anaemia among pregnant women to reduce maternal mortality. |
| Key Intervention | Use of Ferric Carboxymaltose (FCM) injection to treat iron deficiency anaemia. |
| Primary Beneficiaries | Pregnant women in Rajasthan. |
| Key Features | - Increase iron levels, boost red blood cell formation, and improve haemoglobin levels. |
| Digital Tools | - Garbh Sutra application: Calculates correct dosages for FCM. |
| Guidelines | - FCM usage guidelines and posters launched. |
| Workshops | State-level workshop conducted in collaboration with Jhpiego for stakeholder training. |
| Anaemia Definition | - WHO criteria: Haemoglobin <12 g/dL (women), <11 g/dL (children under 5). |
| Important Figure | Dr. Amit Yadav, Mission Director, National Health Mission. |
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