Parle Tops India's FMCG Brand Rankings: Insights from Kantar Worldpanel
| Key Facts | Details |
|---|---|
| Top FMCG Brand in India | Parle remains India's top FMCG brand according to Kantar Worldpanel's Brand Footprint report. |
| Ranking System | Brand Footprint, Kantar Worldpanel's annual ranking of most chosen consumer brands in India. |
| CRP (Consumer Reach Points) | Parle: 7.98 billion CRP, Britannia: 7.93 billion CRP. |
| CRP Growth | Parle: 6% growth, Britannia: 16% growth. |
| Top 5 Brands | 1. Parle, 2. Britannia, 3. Clinic Plus (Hindustan Unilever), 4. Amul, 5. Dettol. |
| Clinic Plus Performance | Declined by 5% to 4.14 billion CRP. |
| Homegrown Brands in Top 10 | 7 out of the top 10 brands are owned by Indian companies. |
| Parle's Milestone | Parle Products crossed $2 billion in annual revenues two years ago. |
| Parle-G's Success | Maintained its 5-rupee-a-pack value, appealing during inflationary times. |
| Out-of-Home Consumption | Overall OOH CRP grew by 32% since 2017. |
| Top OOH Brands | 1. Britannia (628 million CRP), 2. Haldiram's, 3. Cadbury, 4. Balaji, 5. Parle. |
| Most Chosen Beverage Brand (OOH) | Thums Up. |
| Overall CRP Growth (Last 5 Years) | Increased by 33%. |