Oxford Word of the Year 2024: 'Brain Rot'
| Summary/Static | Details |
|---|---|
| Why in the news? | 'Brain rot' named Oxford Word of the Year 2024 |
| Announced By | Oxford University Press (OUP) |
| Selection Process | Public vote (37,000+ participants) and expert analysis |
| Meaning | Refers to low-quality online content and its negative impacts on consumers |
| Historical Origin | Coined by Henry David Thoreau in Walden (1854) |
| Modern Popularity | Rose to prominence via Gen Z and Gen Alpha on TikTok |
| Key Usage in 2024 | Describes societal concerns over digital consumption and its consequences |