Ministry of Tourism's Promotional Activities for India
| Aspect | Details |
|---|---|
| Why in the news? | The Ministry of Tourism is promoting India's tourism potential globally. |
| International Travel Fairs and Exhibitions | Participates in global events like WTM London, FITUR Madrid, MITT Moscow, AIME Sydney, ITB Berlin, ATM Dubai, IMEX Frankfurt, IFTM Top Resa Paris, Japan Expo, and ITB Asia. |
| Chalo India Initiative | Engages Indian diaspora to promote India; aims for each to invite 5 non-Indian friends annually. Offers gratis e-visa to 100,000 tourists referred by the diaspora. |
| Incredible India Content Hub | Launched on 27th September 2024; a digital platform providing high-quality images, films, brochures, and newsletters for travel media, tour operators, and agents. |
| Hospitality Program | Invites media personalities, tour operators, and opinion makers to visit India and promote its tourism. |
| Collaborations with State Governments & Missions | Partners with State Governments and 20 Overseas Indian Missions to strengthen tourism promotions. |