Kerala Tourism Wins PATA Gold Award 2024 for Innovative Campaign
| Category | Details |
|---|---|
| Event | PATA Gold Award 2024 |
| Awarded To | Kerala Tourism |
| Category | Digital Marketing Campaign |
| Campaign Name | 'Holiday Heist' |
| Award Ceremony Venue | Queen Sirikit National Convention Centre (QSNCC), Bangkok |
| Award Ceremony Date | During PATA Travel Mart 2024 |
| Key Attendees | Peter Semone (PATA Chair), Maria Helena de Senna Fernandes, Noor Ahmad Hamid, Sikha Surendran (Kerala Tourism Director) |
| Campaign Duration | July 2023 (Month-long) |
| Platform Used | WhatsApp chatbot, Maya |
| Campaign Mechanics | Lowest unique bidding for tour packages |
| Rewards | Tour packages worth over ₹30,000 secured for as little as ₹5 |
| Engagement Metrics | 80,000 bids, 5.2 lakh conversations, 45 million impressions, 13 million video views |
| About PATA | Established in 1984, recognizes excellence in Asia-Pacific tourism sector |
| Kerala's Achievement | Only Indian destination to win a PATA Gold Award in 2024 |