Katrina Kaif Named Global Tourism Ambassador for Maldives Ahead of PM Modi's Visit
| Aspect | Details |
|---|---|
| Event | Katrina Kaif named Global Tourism Ambassador for the Maldives |
| Announcement Date | June 10, 2025 |
| Announced By | Maldives Marketing and Public Relations Corporation (MMPRC) |
| Purpose | Promote Maldives as a luxury travel destination, boost tourism campaigns |
| Key Campaign | Visit Maldives Summer Sale Campaign |
| Diplomatic Context | Announcement ahead of PM Narendra Modi's visit to the Maldives |
| Background | Strained India-Maldives relations in early 2024; tourism is vital for Maldives economy |
| Katrina Kaif's Role | Global Brand Ambassador, leveraging her global appeal and clean image |
| Target Audience | South Asian and international tourists |
| Tourism Brand | "Sunny Side of Life" |
| Special Offers | Rail/air offers and resort discounts as part of the Summer Sale campaign |