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CategoryDetails
EventDebut of fresh apricots from Kargil, Ladakh in Saudi Arabia on August 15, 2025, during India's 79th Independence Day celebrations.
LocationLulu Hypermarket, Riyadh, Saudi Arabia
Key FiguresDr. Suhel Ajaz Khan, Indian Ambassador to Saudi Arabia; APEDA (Agricultural and Processed Food Products Export Development Authority); Lulu Group
ProductKargil apricots, known for natural sweetness, nutritional richness, and unique taste grown in the high-altitude climate of Ladakh.
InitiativeFacilitated under the One District One Product (ODOP) scheme, aimed at promoting unique regional products from each district.
ObjectivesEncouraging value-added processing, improving packaging and logistics, creating direct international market linkages.
SignificanceStrengthens India-Saudi Arabia agricultural ties, boosts income for Ladakhi farmers, and enhances India's global agri-brand.
Broader ImpactDemonstrates success of ODOP in international markets, opens opportunities for high-altitude farmers, strengthens diplomatic and economic engagement, and inspires similar product launches globally.

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