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Kantar Brand Inclusion Index 2024: Google, Tata Motors Lead as Most Inclusive Brands in India

Kantar Brand Inclusion Index 2024: Google, Tata Motors Lead as Most Inclusive Brands in India
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Kantar Brand Inclusion Index 2024: Google, Tata Motors Lead as Most Inclusive Brands in India

AspectDetails
StudyKantar Brand Inclusion Index 2024
Top Inclusive Brands in IndiaGoogle, Tata Motors, Amazon, Jio, Apple
Top Inclusive Brands GloballyGoogle, Amazon, Nike, Dove, McDonald's
Discrimination Rates68% of Indians report experiencing discrimination (global average: 46%)
Impact of DEI on Consumer Behavior86% of Indian consumers consider DEI important in brand choices (global: 75%)
Survey Scope23,000+ respondents across 18 countries, including 1,000+ from India
Categories StudiedSkincare, banking, automotive, technology
DEI in Indian AdvertisingNot prominent; traditional portrayals of women and skin colorism prevalent
Expert InsightSoumya Mohanty (Kantar) emphasizes DEI's business imperative

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