IDFC FIRST Bank Expands AI-Powered Amitabh Bachchan Holographic Avatar to Five More Cities
| Topic | Details |
|---|---|
| Why in News? | IDFC FIRST Bank, in collaboration with Ikonz Studios, expanded its AI-powered Amitabh Bachchan holographic avatar to five more cities. The avatar uses Holographic Extended Reality (HXR) to enhance customer engagement by providing interactive banking information. It was first launched at the Juhu branch in Mumbai. |
| Technology Used | Holographic Extended Reality (HXR) for 3D interactive projections |
| Purpose | Provides banking information on Zero Fee Banking, Monthly Interest Credits, Mobile Banking, and Current Account BRAVO |
| First Launch Location | Juhu branch, Mumbai |
| Expansion | Five more cities |
| Bank Details | IDFC FIRST Bank - Founded: 2018, Headquarters: Mumbai, CEO: V. Vaidyanathan |
| Brand Ambassador | Amitabh Bachchan |