Home of the Himalayas Initiative: Boosting Uttarakhand Tourism
| Aspect | Details |
|---|---|
| Initiative | 'Home of the Himalayas' Initiative |
| Partners | Uttarakhand Tourism Development Board (UTDB) and Prime Focus Technologies (PFT) |
| Objective | Promote tourism in Adi Kailash & Om Parvat, Uttarakhand |
| Focus Areas | Refresh Uttarakhand Tourism brand identity, create high-quality content |
| Key Locations | Adi Kailash (Shiva Kailash, Chota Kailash, Baba Kailash, Jonglingkong Peak) and Om Parvat |
| Religious Significance | Both peaks hold religious importance for devotees of Lord Shiva |
| Geographical Location | Pithoragarh District, Uttarakhand, near the Indo-China border |
| Global Recognition | Positioning Uttarakhand as a global tourism hotspot |
| UTDB Structure | Chaired by Tourism Minister, includes Chief Secretary, Principal Secretary, and private sector experts |
| PFT Expertise | AI prowess and exceptional media services |