| Event/Highlight | Details |
|---|---|
| Launch of My Business QR | Introduced by HDFC Bank at Global Fintech Fest (GFF) 2025. |
| Purpose | Merges digital identity with payment acceptance for small businesses. |
| Integration | Integrated into HDFC Bank's SmartHub Vyapar app, used by 2M+ merchants. |
| Collaboration | Developed in partnership with Vyaparify, a startup focusing on digital identities. |
| Digital Storefront | Allows customers to scan QR for merchant's digital profile, including business name, contact info, offerings, and more. |
| Search Engine Optimization | Merchant profiles are SEO-optimized for online discoverability. |
| Customer Interaction | Customers can initiate orders, make payments, and chat directly with merchants via the QR. |
| Ease of Adoption | Merchants do not need a website or app; minimal onboarding required. |
| Target Audience | Focuses on SMEs in India, aiming to enhance their digital presence. |
| Benefits for SMEs | Helps businesses compete online, retain customers, increase footfall, and build trust. |
| National Alignment | Supports India's digital financial inclusion and infrastructure goals. |
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