| Programme Name | Mahri Laado Radio Programme |
| Launched On | 16th August 2024 |
| Initiative Under | Beti Bachao Beti Padhao (BBBP) scheme |
| Objective | Address gender inequality, empower girls, and promote the value of daughters in Haryana. |
| Broadcast Schedule | Every Wednesday and Thursday |
| Broadcast Stations | All India Radio (AIR) stations - Chandigarh, Hisar, Rohtak, and Kurukshetra |
| Content Format | 15-minute segments including stories, interviews, and discussions |
| Mobilization Strategies | - District Programme Officers (DPOs) and Child Development Project Officers (CDPOs). |
| - Anganwadi Workers and staff from One Stop Centers (OSCs), Pradhan Mantri Matru Vandana Yojana (PMMVY), and POSHAN Abhiyaan. |
| - Listening sessions organized at Anganwadi Centers (AWCs) |
| Digital Accessibility | Encouraged use of "News on AIR" app. Guidelines shared via WhatsApp, telephone, and email. |
| BBBP Scheme Launch | 22nd January 2015 in Panipat, Haryana |
| BBBP Objectives | - Increase sex ratio at birth. |
| - Improve institutional deliveries for maternal and child health. |
| - Enhance girls' enrolment in secondary education and curb dropout rates. |
| - Encourage early Antenatal Care (ANC) registration. |
| - Promote awareness on safe Menstrual Hygiene and Management (MHM). |
| PMMVY | - Maternity benefit programme implemented from 1st January, 2017. |
| - Cash benefits provided to pregnant women in their bank accounts. |
| POSHAN Abhiyaan | Launched on March 8, 2018. Targets reduction in stunting, undernutrition, anemia, and low birth weight. |
| POSHAN 2.0 | Amalgamated various nutrition-related programmes for creating synergies in operations. |
