Eveready Partners with Neeraj Chopra to Launch Ultima Alkaline Battery Series
| News Summary | Details |
|---|---|
| Company | Eveready Industries India (EIIL) |
| Partnership | Collaboration with Neeraj Chopra, Olympic gold medalist and World no. 1 in men's javelin throw |
| Role | Brand Ambassador |
| New Product | Ultima Alkaline battery series |
| Key Features | - 400% more power for high-drain devices - Long-lasting performance - Turbolock Technology for enhanced performance - Value-for-money solutions |
| Target Audience | Youth in India |
| Brand Values | Performance, Power, Endurance, Reliability, Innovation, Continuous Improvement |
| Alignment | Neeraj Chopra's journey of excellence and determination aligns with Eveready's brand ethos |
| Objective | Strengthen brand connection with youth and enhance market presence with innovative products |