Bandhan Bank Launches Avni Savings Account for Women on Foundation Day
| Aspect | Details |
|---|---|
| Event Date | August 22, 2024 |
| Occasion | Bandhan Bank's Foundation Day |
| New Product Launched | Avni Savings Account |
| Target Audience | Well-off women |
| Minimum Quarterly Balance | ₹25,000 |
| Debit Card Benefits | Free airport lounge access, personal accident insurance (₹10 lakh), lost card liability (₹3.5 lakh) |
| Additional Benefits | Discounts on locker rentals, gold loan processing fees, beauty & wellness products |
| Loyalty Program | Bandhan Bank Delights |
| Loyalty Program Features | Earn Delight Points via account opening, card transactions; redeem for travel, merchandise, air miles |
| Strategic Focus | Aligns with RBI's push for innovation in deposit mobilization, targeting household savings |
| About Bandhan Bank | |
| Foundation | Started as an NGO, became NBFC-MFI, received universal banking license on August 23, 2015 |
| Headquarters | Kolkata, West Bengal |
| Leadership | Interim MD and CEO: Ratan Kumar Kesh |
| Tagline | "Aapka Bhala. Sabki Bhalai." |
| Focus | Financial inclusion and customer-centric products |